Frequently Asked Question
Data drives decisions—but only when you can fully access and analyze it. In email marketing, knowing how your campaigns perform at a granular level can make all the difference between a guessing game and a data-backed strategy. While Mailer Rocket’s Overview Dashboard offers key insights through aggregated metrics and visuals, exporting raw event data takes things to the next level.
Whether you're a marketing analyst, data-driven entrepreneur, or agency professional, understanding how to export raw event data from MailerRocket.com under the Analytics & Reporting category is essential for advanced performance tracking, funnel diagnostics, CRM syncing, and predictive modeling.
This in-depth guide walks you through the why, when, and how of exporting raw email event data—ensuring you make the most out of every subscriber interaction.
1. What Is Raw Event Data in Email Marketing?
Raw event data refers to the granular, timestamped log of every individual action related to your email campaigns. This includes:
Email delivered
Email opened (with timestamp and IP)
Link clicked (with destination URL)
Email bounced (soft or hard)
Unsubscribed
Spam complaint
Device/browser used
Geolocation data (if available)
Unlike high-level summaries, raw data gives you every single event record per user—ideal for custom segmentation, behavioral analysis, and integration into other platforms.
2. Why Export Raw Event Data?
Here are some powerful use cases:
Advanced Reporting: Build personalized dashboards using Excel, Google Sheets, Power BI, or Tableau.
Hyper-Segmentation: Identify users who clicked but didn’t convert, and retarget them specifically.
CRM Integration: Sync behavior-based triggers with platforms like HubSpot, Salesforce, or custom CRMs.
Funnel Analysis: Track how each contact moves from open to click to conversion.
Compliance & Audit Logs: Maintain export logs for GDPR or data audit requirements.
3. Where to Find the Export Option in Mailer Rocket
To export raw event data in Mailer Rocket, follow these steps:
Log in to your Mailer Rocket dashboard.
Go to Analytics & Reporting from the main menu.
Click on Event Logs or Raw Data Export (label may vary based on your plan).
Use the filters to specify:
Date range
Event type (opens, clicks, bounces, etc.)
Campaign or automation
Email list
Click Export Data.
You will typically be given the option to download in CSV, JSON, or Excel format.
4. Understanding the Data Fields in Your Export
Here are some of the most common columns in your exported file:
| Column Name | Description |
|---|---|
| Event Type | e.g., Open, Click, Bounce, Unsubscribe |
| Timestamp | Date and time the event occurred |
| Email Address | Subscriber’s email ID |
| Campaign Name | Name of the campaign the event belongs to |
| List Name | The email list used for the campaign |
| IP Address | IP of the user (mainly for opens and clicks) |
| Location | City/Country (if available via IP tracking) |
| Device | Mobile/Desktop/Tablet |
| Browser | Chrome, Firefox, Safari, etc. |
| URL Clicked | Only shown for click events |
| Bounce Type | Hard or soft bounce (for bounce events only) |
| Error Message | If available (e.g., “User unknown” or “Mailbox full”) |
5. Tips to Use Exported Data for Real Impact
Once you’ve exported your raw data, the real value comes from how you use it. Here are a few smart applications:
A. Create a Retargeting List
Use filters in Excel or Google Sheets to find users who:
Opened but didn’t click
Clicked a specific CTA
Didn’t engage at all
Then re-upload this list into Mailer Rocket for a reactivation or follow-up campaign.
B. Behavioral Triggers
Integrate with your CRM to trigger:
Calls for users who clicked a pricing link
Reminder emails for non-clickers
Thank-you messages for top clickers
C. Geolocation Optimization
See which cities or countries perform best. Consider time zone adjustments, localized content, or regional promotions.
D. Device Testing
If most opens are on mobile, prioritize mobile-friendly templates. Filter clicks by device type to see how layout affects engagement.
6. Automating the Export (Pro Feature)
Mailer Rocket supports automated exports (available on Pro or Enterprise plans) which can be set to:
Export daily, weekly, or monthly
Deliver via email or push to Google Drive, Dropbox, or API endpoints
Trigger exports when campaigns end or reach a threshold (e.g., 1,000 clicks)
This eliminates the need for manual download and ensures your data pipeline is always up-to-date.
7. Security and Privacy Considerations
When dealing with raw email event data, you must ensure compliance with data protection laws:
Encrypt exports if sending via email or cloud storage.
Get consent to track user activity (Mailer Rocket provides GDPR-friendly consent forms).
Avoid misuse: Don’t resell or share user-level behavior without permission.
Mailer Rocket follows best practices in data handling, but as a user, it’s your responsibility to treat exported data ethically and legally.
Best Practices for Managing Exported Data
Create folders by date to organize your exports for quick access.
Regularly clean and backup your data files.
Compare data trends over different campaigns for pattern analysis.
Visualize in BI tools for dashboards and real-time monitoring.
Conclusion
Exporting raw event data in Mailer Rocket isn’t just a feature—it’s a superpower for those who want to elevate their marketing with precision and strategy. From advanced segmentation to CRM automation and deep funnel analysis, raw event exports open the door to limitless possibilities.
By mastering the steps, understanding the data points, and applying insights wisely, you turn passive numbers into active decisions. So next time you launch a campaign, don’t just rely on charts—dig into the raw data and let it tell the real story.