Frequently Asked Question

Boost Deliverability and Engagement with Smart Strategies Using Mailer Rocket

Email marketing is one of the most powerful digital channels, but even the best-crafted emails can fall flat if they don’t land in the right inbox. Gmail’s Promotions tab, while useful for organizing emails, can be a major obstacle for marketers who want to grab attention right away.

If your emails keep ending up in the Promotions tab instead of the Primary inbox, it can lead to lower open rates, decreased engagement, and missed revenue opportunities. Fortunately, Mailer Rocket offers powerful tools and strategies to combat this.

In this article, we’ll explore:  

• Why Gmail classifies emails under the Promotions tab
  
  

• The exact factors that trigger this classification
  
  

• Proven strategies to land in the Primary inbox using Mailer Rocket
  
  

• Best practices for long-term deliverability and engagement
  
  

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