Frequently Asked Question

Scheduling campaigns to send in the future is a powerful feature that empowers marketers to:

• Plan ahead—publish emails during optimal engagement windows.

• Align with global audiences—perform sends at localized times across time zones.

• Stay organized—automate communication strategies and seasonal messaging.

Mailer Rocket, a robust platform built for Gmail mail merges, provides full support for scheduling email campaigns at your convenience. This guide dives into how to use this feature effectively so your marketing strategy stays ahead—even when you're offline.

2. Why You Should Schedule for Later

Scheduling offers multiple strategic advantages:

• Reach audiences at peak times: Studies show higher open and click rates during specific hours. Pre-scheduling helps you hit those windows without manual effort.

• Maintain consistency: Stay connected with your audience even during vacations or beyond working hours.

• Leverage events: Time promotions, reminders, and announcements to coincide with product launches, holidays, or campaigns.

• Optimize delivery: Combined with batch sending, this prevents spam flags and throttles send volumes.

3. MailerRocket at a Glance

MailerRocket is a Gmail-integrated mail merge tool built for personalization and bulk sending:

• Send up to 500 emails/day on Gmail, or 2,000/day with Workspace

• Features include dynamic variables, attachments, image insertion, unsubscribe management, unsubscribe automation, and real‑time open/click tracking 

• Crucially, it supports scheduling full campaigns by date and time .

4. Step‑by‑Step: Scheduling a Campaign

Step 1: Prepare Your Mail Merge

1. Create your contact list in Google Sheets with columns like Name, email, or custom fields (e.g. Company).

2. Launch MailerRocket via the Gmail or Sheets add-on.

3. Design your message using the rich-text editor: include personalized greetings, images, attachments, CC/BCC, and unsubscribe links 

4. Insert personalization tokens (e.g. {{Name}}) to tailor each email to the recipient.

Step 2: Schedule Your Campaign

1. After composition, click the dropdown next to “Send emails”.

2. Select “Schedule campaign” or similar option.

3. Choose the date and time (and, if offered, your preferred time zone).

4. Confirm by clicking “Schedule Send”

Step 3: Monitor & Adjust

• Your campaign will queue and appear in your scheduled list before dispatch.

• You can edit or cancel the campaign anytime before it starts sending.

• Once the scheduled time arrives, MailerRocket dispatches your emails in batches, respecting any throttling rules for deliverability.

5. Scheduling vs. Delay vs. Smart Delivery

Each platform offers different options:

• Immediate send vs. Scheduled send

• Delay per email

• Smart or timezone-based delivery (available in some systems)

MailerRocket focuses on straightforward scheduling: you pick a time, and it sends your campaign then. It also batches emails intelligently to avoid spam filters 

6. Benefits of MailerRocket’s Scheduling

1. Hands-free marketing: No need to be at your desk at send time.

2. Enhanced deliverability: Batching and throttling avoid Gmail’s spam filters .

3. Time-zone sensitive: Send campaigns to global recipients at local midday or night.

4. Last-minute tweaks: Edit campaign content or adjust recipients until sending begins.

5. Unsubscribe compliance: Maintains list health with unsubscribe links automatically included.

7. Best Practices for Scheduling

A. Choose Your Send Time Strategically

• Research suggests Tuesdays/Thursdays late morning local time = best opens. Use your audience insights.

B. Respect Time Zones

• If targeting multiple regions, schedule sends in each relevant time zone or segment by when.

• Mailrocket doesn’t auto-zone deliver, so segment your list manually if needed.

C. Keep an Eye on Edits

• Update subject lines or content before dispatch.

• Add/remove recipients while campaigns are still queued.

D. Track Progress

• Monitor opens/clicks and ensure tracking is active.

• Adjust future send times based on performance data.

E. Always Test

• Use A/B testing or send test emails to catch formatting, link, or personalization issues before scheduling.

Troubleshooting Common Issues

 Conclusion

Scheduling campaigns ahead of time is essential for strategic, consistent, and professional email marketing. With MailerRocket, you're empowered to:

• Craft personalized, attachment-rich emails

• Schedule them in advance with ease

• Track engagement in real-time

• Maximize deliverability while staying compliant

By shifting from chasing your send button to masterminding automated campaigns, you stay ahead—and your audience stays engaged.